Complete visual identity creation for Balsamumm Food, including the development of the logo, its variations, and the design of all product labels and packaging from the brand’s launch. I also oversee the ongoing creation of new labels and the evolution of the graphic line as the product range expands.
 

Website design and management with Wix Studio, covering the site structure, art direction, and content integration. Implementation and management of email newsletters through MailChimp, including subscriber list management.
 

The mandate also encompassed art direction for photoshoots (culinary, event, promotional, and social media), as well as the creation of various visual materials for advertising campaigns, marketing activities, and digital communications.
 

This ongoing collaboration includes managing the blog and web content, and maintaining a creative synergy with the restaurant Angela & i, a partner brand within the same group.